If you’re considering importing Japanese biscuits, Zelico is here to help—introducing everything from long-established makers to today’s most popular brands.

In this article, we’ll share our lineup of biscuits and cookies, as well as our experience working with customers in countries around the world.

Some Brands We Can Introduce

Beyond biscuits, we also carry cookies, waffles, and more.
We can introduce a wide range of brands and manufacturers, including:

・Ito Biscuits
・HOKKAIDO NONOKA
・NIKKOH
・Sakaeiyosyokuhin
・MATSUNAGA SEIKA
・WAKOU
・Sensyuan Sohonke
・NANAO
・CLEAT
・YAMAMASA KOYAMAEN
・NOMURA
・YAMAUTI
・KITAMI SUZUKI SEIKA
・ESPOIR
・PLUS ONE
・IKEDA CONFECTIONARY
・Wakao Confectionary
・WAKASAYA
・UNGA PLUS
・Doi Seika
・RAKUNO OKOKU
・FUSODO SEIKA
・NS
・Iwamoto Seika
・Takara seika
・Nestle（kit kat）

..and more

Zelico is a Japanese company with a strong track record of doing business worldwide.

In 2025 alone, we received inquiries from more than 60 countries and regions.

No matter where you are located, our experienced team will support you from the first consultation. Reach out to us anytime.

Not sure if import is possible in your country? Contact us here.

Biscuit Product Examples

Here are some examples of our wide range of products.

1.Long-Selling Hokkaido Biscuits

A beloved biscuit made with 100% Hokkaido wheat flour.
Highly recommended for those looking for a classic, reliable product.

Product Name: Hokkaido Dairy Farm Biscuit 50g
Shelf Life: 240days
JAN Code: 4901619333113
Brand: Sakaeiyosyokuhin
Product details can be found here.

2.A Wide Matcha Biscuit Lineup

We also offer a rich lineup of matcha biscuits.
In addition, we can provide matcha sandwich cookies, matcha bolo cookies, matcha langue de chat, and more.

Product Name: Butter Biscuit <Matcha>
Shelf Life: 360days
JAN Code: 4903664310712
Brand: WAKOU
Product details can be found here.

3.Japanese Sweets × Biscuits

Products that incorporate traditional Japanese flavors other than matcha are also highly popular.
We also recommend trying this “shiruko” biscuit, inspired by a classic sweet red bean soup.

Product Name: Shiruko Sandwich Cookie 60g
Shelf Life: 180days
JAN Code: 4902773018724
Brand: MATSUNAGA SEIKA
Product details can be found here.


This sweet snack also pairs well with milk and coffee.

4.Health-Conscious Biscuits

For those who want to enjoy delicious snacks while also getting nutrition, we recommend this biscuit made with 7 kinds of vegetables.

Product Name:Vegetable Biscuit 55g: 
Shelf Life: 240days
JAN Code: 4902088040052
Brand: Takara seika
Product details can be found here.


Takara Seika also offers a whole wheat biscuit made with whole grain wheat flour.

Product Name:CRACUIT Condensed Milk Cream Sandwich Biscuit
Shelf Life: 300days
JAN Code: 4902088050656
Brand: Takara seika
Product details can be found here.

5.Cookies and Sandwich Treats Beyond Biscuits

There are many more biscuit products available, but if you are looking for cookie-related sweets such as langue de chat, sable cookies, bolo cookies, and more, please feel free to contact us anytime.

Product Example:
Product Name:Hokkaido Strawberry Milk Chocolate Sand Cookie 6P
Shelf Life: 180days
JAN Code: 4901823020403
Brand: KITAMI SUZUKI SEIKA
Product details can be found here.

Contact Us About Biscuits & Related Products

Strong Private Label Product Capabilities

In addition to brand partnerships, we also offer products under a private label.


Product Name:Premium HOKKAIDO Langue-de-chat Milk & Chocolate / Melon & Strawberry
Shelf Life: 180days
JAN Code: Milk & chocolate：4582701015010 　Melon & strawberry：4582701015027
Product details can be found here.


Product Name:Waffle Cookie Royal Chocolate Sandwich　Plain / Strawberry
Shelf Life: 180days
JAN Code:Plain：4582701014990　Strawberry：4582701015003
Product details can be found here.



Product Name:Animal biscuit(Contains lactobacillus), Eiji biscuit(Contains lactobacillus)
Shelf Life: 240days
JAN Code:Animal biscuit250g: 4582701014006 / Animal biscuit100g: 4571397156060
Eiji biscuit250g: 4571397156206 / Eiji biscuit100g: 4571397156077
Product details can be found here.


We offer many more biscuits and cookies in our lineup.

We also support OEM production.
If you are considering developing and launching products like the above in your country, please feel free to contact us.

Contact us about OEM here

Why Zelico Offers a Wide Range of Biscuit Brands

Zelico originated from the confectionery manufacturer Suzuki Eikodo, founded in 1877.

As a long-established Japanese company approaching its 150th anniversary, we are trusted both in Japan and overseas, and have built partnerships with a wide range of manufacturers.

Regulatory Compliance and OEM Support

At Zelico, we not only wholesale finished products — we also have strong capabilities in OEM production.

Whether you want to:

・Sell original products under your own brand, or
・Adapt packaging designs to local market requirements,

we offer flexible customization options to meet the diverse needs of overseas buyers.

What We Can Offer

• Ingredient adjustments to meet local regulations
For example, we previously modified raw materials to comply with Hong Kong regulations, enabling the successful launch of a chocolate confectionery product.

• Dedicated OEM production lines
We can accommodate everything from mass production to small-lot test runs.

• Regulatory compliance support
We handle ingredient lists and nutrition labeling in accordance with various country standards, including FDA and EU regulations.

• Flexible contract structures
We can tailor agreements—such as NDAs—to fit the needs of our partners.

MOQ (Minimum Order Quantity) varies depending on the product type and specifications, but we can discuss small-lot trial production for initial orders.

Import Process Overview

If you’re interested in working with Zelico, we recommend starting by consulting with us about whether importing our products into your country is possible and whether any import regulations may apply.


Once you contact us through the inquiry form, our multilingual specialists will get back to you.
After we confirm your desired products and schedule, we will arrange the necessary documents, containers, and logistics.
Once payment is received, we will proceed with shipping your order.

We’ve also put together a list of frequently asked questions regarding contracts and procedures, so please see below for more details.

In this article, we mainly introduced biscuits, but if you’re also interested in our partner chocolate brands, please refer to this article as well.

Discover Japanese Chocolate Brands | Available for Worldwide Export

Frequently Asked Questions

Q: Which countries do you export to?
A: After addressing import regulations and other requirements, we can generally support exports to most countries.

Q: What kinds of biscuit brands and products do you handle?
A: We partner with a wide range of long-established and popular brands, including those listed above. In addition to biscuits, we export and supply Japanese confectionery products worldwide, shipping over 1,000 container loads annually to approximately 30 countries.

Q: Is it possible to request product samples?
A: Yes, sample requests are available. Please contact us for details regarding the products and export methods.

Q: Do you offer OEM services?
A: Yes, we do. We have extensive experience working with many companies on OEM projects.

Q: Can you provide information on ingredients and origin?
A: We will share the relevant information for the selected products. Please contact us for further details.

Q: Can you submit documents specified by our company?
A: We have handled many such requests in the past and can generally accommodate them.

Q: Do you have FDA registration or compliance?
A: We handle a wide range of FDA-compliant products.

Zelico remains committed to delivering premium Japanese products to customers worldwide.
While this article focused on rice crackers, we also welcome inquiries about other products, pricing, and bulk purchasing.

Zelico will continue providing high-quality Japanese products to customers around the world.

In this article, we introduced japanese biscuit brands, but we also welcome inquiries about other products, pricing, and bulk purchasing.

For more information about Japanese food products, please visit our blog here.